Yes House & Land: 3 Years of Consistent Property Sales - Without the Guesswork

Replaced low-converting self-managed ads and agency fatigue with a high-converting lead engine

Built a long-term campaign infrastructure that adapts with changing market conditions

Achieved multi-year partnership based on performance, trust, and strategic alignment

Delivered consistent monthly sales volumes through tailored targeting and transparency

Case Study

The
Client

Yes House & Land generates first home buyer, second home buyer, and investment property enquiries through digital campaigns, converting them into qualified sales across Western Australia.

Founded by Michael Osorio, the business draws from over a decade of experience in construction and property. Yes House & Land exists to guide clients out of the rental trap and into smarter property ownership by simplifying the journey from enquiry to outcome.

The
Challenges

Before working with Kick Marketing, Michael had cycled through multiple lead gen attempts:

The problem wasn’t effort, it was fit.

Michael knew he didn’t want to be a marketing expert.

He needed a partner who understood the construction and property industry, not just traffic.

What he was missing was a system built around his sales capability, market awareness, and real buyer behaviours.

The
Solution

We didn’t just run ads.

We built a strategic acquisition engine that adapted as Michael’s business scaled and the market shifted.

Here’s how we did it:

The
Results

In just four months, OPGC’s cost per lead averaged $8.40 — all while adding new platforms to their lead ecosystem.

They now generate a steady stream of qualified leads from Facebook, Instagram, and Google.

This diversification has reduced risk, increased predictability, and helped the business grow consistently even through external disruptions like Covid.

What started as a single-channel success story is now a multi-platform lead machine that converts scrolls into quotes daily.

Client Success
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