Cost per lead significantly reduced through ongoing split testing
TNT Group Training (now operating as LIFT Gym) is a functional fitness facility in Wangara, WA, helping locals improve their health through structured, high-quality group training programs. The founder, Ben, built the gym with passion — but struggled to grow sustainably through social media.
Like many small gym owners, Ben had spent years trying to manage his own Facebook ads and social media — with little to show for it. His early campaigns produced some results, but performance had plateaued.
With member attrition caused by life events, illness, or relocation, the gym was losing momentum. Paid ads were no longer bringing in enough leads to offset cancellations. Ben knew he couldn’t keep running the gym and carry the weight of ineffective marketing.
We ran a full audit of their past campaigns and rebuilt the system from the ground up. Our focus: modernising the offer, tailoring the message, and automating the lead flow.
Here’s what we implemented:
Within the first 6 months, Ben received more leads than in the entire 2.5 years he’d spent running ads himself.
Memberships rose to a comfortable buffer level, reducing stress and giving him space to focus on his clients — not the backend of Facebook Ads Manager.
“I said to Aashay: If you can bring me enough business to justify your fee, I’ll stay.
Six months in — he’s brought me more than I got in two and a half years trying by myself.
No regrets. Hit him up. Let him take control.”
— Ben, Owner of TNT Group Training (LIFT Gym)
“I’m a skeptical person by nature, but Kick has proved themselves.
I don’t need to chase or worry about the marketing anymore.
The leads are consistent. The ideas are fresh. We’re here for the long term.”
— Cameron, Founder of Dynamic Property Strategies
★★★★★
Very happy with our continued experience with Aashay and the Kick Marketing Team. Our lead gen process was customised to match our existing crm seamlessly and opportunities quickly came in. Communication was always open, and we look forward to a long and ongoing relationship with Aashay.★★★★★
I can't say enough wonderful things about Aashay and his team at kick Marketing. They've truly taken our online presence to the next level!★★★★★
I used kick marketing to help with my recruitment of new staff. Initially I was going to use them for Facebook advertising to win work. Once we realised how powerful Facebook can be to fine new employees, we ended up running a long term recruitment strategy through Kick. With high end monitoring and involvement, I managed to recruit over 15 new staff.★★★★★
I've been working with Aashay with several of my businesses in the dental industry. We have had absolutely mind blowing results with our new dental clinic launch this year and we couldn't be happier. I was happy to know that Aashay had worked with several clinics in the past so he knew what worked. Aashay's strategy has really delivered high quality clients looking for more comprehensive dental care, which has been great for our launch...
We build sustainable client acquisition ecosystems that deliver predictable, high-intent, authority-positioned deal flow.
