Now generates leads from Google, Facebook, and Instagram, reducing reliance on a single platform
Achieved an average cost per lead of just $8.40 over four months
Successfully implemented Lookalike Audiences to target new customers
Lookalike Audiences mirror existing customers to attract similar prospects
Overall Perth Gutter Cleaning (OPGC) provides expert gutter cleaning services across Perth. With a highly converting website, they focus on delivering top-quality results to both residential and commercial clients.
After seeing great success with Google Ads, OPGC wanted to diversify their marketing efforts and avoid relying on just one lead source. Although they had attempted to “boost” some Facebook posts, the results were disappointing—no sales, just a few likes and comments. They approached Kick Marketing to improve their Facebook and Instagram advertising and generate more consistent leads.
Given OPGC’s already strong website, we focused on driving relevant traffic to their landing page where potential customers could easily leave their details for a free quote.
We used engaging “before and after” images to showcase the impact of OPGC’s work, capturing the attention of potential clients. Additionally, we tested different ad formats including slideshows, carousels, and static images to find the most effective combination.
To maximize reach, we implemented Lookalike Audiences—an untapped strategy for OPGC—allowing us to target people similar to their existing customers.
OPGC now has a steady stream of leads coming in each month from both Google and Facebook, ensuring they aren’t reliant on just one platform for lead generation. Even during Covid, the business has run smoothly with no major disruptions.
Over a four-month period, the cost per lead averaged just $8.40, a highly competitive rate. We also utilised the Facebook pixel to track and optimise campaign performance, preventing any cost overruns.
★★★★★
Very happy with our continued experience with Aashay and the Kick Marketing Team. Our lead gen process was customised to match our existing crm seamlessly and opportunities quickly came in. Communication was always open, and we look forward to a long and ongoing relationship with Aashay.★★★★★
I can't say enough wonderful things about Aashay and his team at kick Marketing. They've truly taken our online presence to the next level!★★★★★
I used kick marketing to help with my recruitment of new staff. Initially I was going to use them for Facebook advertising to win work. Once we realised how powerful Facebook can be to fine new employees, we ended up running a long term recruitment strategy through Kick. With high end monitoring and involvement, I managed to recruit over 15 new staff.★★★★★
I've been working with Aashay with several of my businesses in the dental industry. We have had absolutely mind blowing results with our new dental clinic launch this year and we couldn't be happier. I was happy to know that Aashay had worked with several clinics in the past so he knew what worked. Aashay's strategy has really delivered high quality clients looking for more comprehensive dental care, which has been great for our launch...
