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From Google-Only to Omnipresent: How OPGC Tripled Its Lead Channels and Scaled at $8.40 Per Lead

Diversified lead flow across Google, Facebook, and Instagram

Achieved a low cost per lead of just $8.40 over 4 months

Implemented Lookalike Audiences to mirror top clients and expand reach

Increased total monthly leads without increasing total spend

Case Study

The
Company

Overall Perth Gutter Cleaning (OPGC) provides professional gutter cleaning services for residential and commercial properties across the Perth metro area. With a highly effective website and strong SEO footprint, the business had relied heavily on Google Ads to bring in consistent work until they realised the risk of being platform-dependent.

The
Challenges

OPGC had one dependable lead source: Google Ads. While it was working, it was also a single point of failure.

Their attempt to expand into Facebook and Instagram ads, by boosting posts, led to minimal traction: a few likes, no bookings, and zero return.

They needed a structured, strategic approach to turn Facebook and Instagram into reliable lead generators, not just vanity traffic.

The
Solution

We audited their existing assets and campaigns and built a multi-channel lead generation system around visual proof, conversion intent, and audience expansion.

Here’s what we executed:

  • Visual Hook Ads: Used high-contrast “before and after” gutter cleaning photos to create scroll-stopping creative that built instant credibility.
  • Landing Page Funnel: Directed all ad traffic to their existing high-converting quote request page to capitalise on current web strength.
  • Creative Format Testing: Deployed static images, carousels, and slideshows to test what performed best in driving quote form submissions.
  • Lookalike Audiences: Leveraged OPGC’s customer data to build smart audiences that mirrored their best clients — giving us both volume and precision.
  • Facebook Pixel Tracking: Enabled tracking to monitor lead cost trends and ensure spend efficiency throughout the campaign.

The
Results

In just four months, OPGC’s cost per lead averaged $8.40 — all while adding new platforms to their lead ecosystem.

They now generate a steady stream of qualified leads from Facebook, Instagram, and Google.

This diversification has reduced risk, increased predictability, and helped the business grow consistently even through external disruptions like Covid.

What started as a single-channel success story is now a multi-platform lead machine that converts scrolls into quotes daily.

Client Success
Feedback

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