Menace Company Doubled Online Sales After Replacing DIY Ads

110% increase in online sales — the brand’s best year to date

Replaced guesswork with strategy, resulting in consistent, trackable sales momentum

Weekly reports and two-way creative strategy allowed for faster content adaptation

Built a marketing relationship that survived a pause and came back stronger

Case Study

The
Client

Menace Company is a lifestyle and apparel brand built by brothers Jack and Daniel.

Inspired by skate culture, community energy, and bold self-expression, Menace sells premium streetwear to a growing youth audience across Australia.

The brand was built in-house: from the designs to the events to the original ads.

But eventually, they knew that to grow, they had to stop guessing.

The
Challenges

Jack and Daniel started off managing their own Meta ads with mixed results. There were flashes of success, but no real way to track what was working or why. As Jack put it,

“I was basically gambling my money. Sometimes it paid off. Mostly it didn’t.”

After trying to manage everything themselves, they turned to Kick Marketing but even then, the first round wasn’t perfect. They were still early in their growth phase, with limited stock, unclear scaling direction, and no defined content strategy.

After pausing briefly to recalibrate, they returned with a clearer product vision and the result was a true growth collaboration.

The
Solution

We didn’t just run ads.

We became Menace’s performance partner, providing data clarity, creative collaboration, and constant refinement.

Here’s what we did:

The
Results

“This year has been our best year ever and it’s not even close.

We used to throw content at the wall. Now we know exactly what’s working.

Working with Kick gave us not just growth, but actual understanding. That’s what changed the game.”
Daniel & Jack, Founders of Menace Company

Client Success
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