Fieldd (SAAS) to 250+ Software Signups at $34.68 CPA

250+ new software registrations at just $34.68 per sign-up

High-volume acquisition across the most profitable global markets

Custom ad creative and copy tuned to niche mobile service businesses

Improved future lead quality with form optimisations and qualifiers

Case Study

The
Client

Fieldd is a global SaaS company offering real-time scheduling, dispatching, and customer communication tools for mobile service businesses. With customers in multiple countries and a growing feature set, Fieldd’s mission is to simplify operations for teams on the move — from locksmiths to lawn care businesses to mobile mechanics.

As a fast-scaling startup, lead volume, cost-efficiency, and quality were critical to support both product growth and funding milestones.

The
Challenges

Fieldd had previously worked with a digital agency but saw underwhelming results: poor targeting, high cost per registration, and inconsistent lead quality.

With pressure to grow user acquisition across multiple countries, the company needed a smarter strategy:

They came to Kick Marketing for focus, performance, and precision.

The
Solution

We stripped the campaign back to fundamentals… relevance, targeting, and audience alignment.

Here’s what we executed:

The Results

In the first campaign sprint, Fieldd generated 250+ new software signups at a cost per registration of just $34.68, a significant reduction from their prior campaigns.

As campaigns matured, we introduced tighter qualification to the signup funnel, ensuring future leads were not just cheaper, but better matched to product fit and long-term LTV.

“After trying other digital marketing solutions for our software company, Aashay and his team blew everyone out of the water with our campaign. His concise and efficient approach is yielding low-cost conversions that we are super happy with.”

Harry, Founder of Fieldd

Client Success
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