Dynamic Property Strategies
Boosted Revenue by 187%

12 sales in the first 4 months, with a full pipeline of high-quality leads

Reduced reliance on referrals with a consistent, stable flow of new leads

187% growth in
business revenue

Over 1500+ lead generated across 3 social
media platforms

Case Study

The
Company

Cameron Minards founded Dynamic Property Strategies after achieving significant success through his own personal property investing journey. His philosophy is simple: mentor everyday Aussies in the fundamentals of property investing to help them create long-term wealth. Cameron’s business provides an end-to-end service, from uncovering goals to the final acquisition and ongoing property performance.

Goals &
Challenges

Cameron had a strong referral network but realised his business was vulnerable if one partner stopped. To diversify, he reluctantly tried digital marketing, despite initial skepticism, and the results speak for themselves.

The
Solution

We crafted a Facebook and Instagram campaign centred around Cameron’s unique methodology, educating people on his proven process. 

After a few months, we expanded the campaign to target another demographic where Cameron had seen previous success, which drove down his cost per lead and increased volume.

Given how busy Cameron is, we built a qualification page to streamline the process—filtering leads before booking them in for a call, which improved his connection rate.

On top of that, we implemented a series of 10-15 email and SMS touchpoints, so prospects would know, like, and trust him even before getting on the phone.

After seeing consistent lead flow through Facebook and Instagram advertising, we expanded to Tiktok advertising to further diversify his lead sources.

The Results

In the first four months, Cameron and his team closed 12 confirmed sales, with plenty more in the pipeline. He’s now attracting a mix of high-net-worth individuals looking for specific investment opportunities they couldn’t find elsewhere, along with mum-and-dad and first-time investors.

With a steady stream of leads, Cameron is no longer chasing every single client out of necessity. As he puts it, the abundant flow of leads means they "don’t have to strangle every single client because we need that sale."

Client Success
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