Beagl Buyer's Agency:
This Local Area Buyers Agency Went From Zero to 6 Agents. Here's How.

30+ qualified leads delivered every month

Scaled from 1 buyer’s agent to a team of 6 over 3 years

Brand built from the ground up before a single ad was run

Full system: ads, CRM, automations, and backend support

Case Study

The Company

beagl Buyer's Agency is an independent Perth buyers agent helping first home buyers, downsizers, upsizers, and anyone navigating the property market with confidence. Led by Managing Director Mathew Pound, beagl exists to take the stress and guesswork out of buying property; and to make sure every client ends up in the right home for the right price.

When Mathew first approached Kick Marketing, beagl was brand new. They didn’t have any brand assets, campaigns or existing audience to retarget.

They did however have a clear vision and the understanding that to grow a team, they'd first need a consistent pipeline.

The Problem

Most businesses come to Kick Marketing with a broken lead generation system. Mathew came with no system at all and he knew it.

beagl was starting from scratch in a competitive buyers agent market in Perth, and Mathew understood early that organic growth alone wouldn't build the kind of pipeline he needed to justify hiring and growing a team.

He needed someone who could take the business seriously from day one… not just run ads, but help define the market, build the brand, and put the infrastructure in place before scaling.

Price was also a real consideration. As a small business in its early stages, every dollar had to count. Mathew wasn't looking for a quick win. He was looking for a partner he could trust to build something that would compound over time.

The
Solution

Kick Marketing didn't start with ads. We started with the foundation.

Before a single campaign went live, we worked with Mathew to define beagl's target market, build their brand assets, and establish the strategic positioning they'd need to compete as a buyers agent in Perth.

Only once that groundwork was in place did we move into active lead generation.

Here's what we built:

The Results

Three years after starting with no brand and no pipeline, beagl Buyer's Agency now receives 30+ qualified leads every month and has grown from one buyer's agent to a team of six operating across Perth.

That growth didn't happen by accident. It happened because the pipeline was consistent enough; and the system reliable enough, that Mathew had the confidence to hire, train, and scale.

The leads mattered. But so did everything else..

"It's not just the leads. It was the data, it's the backend support, it's the systems, and the automations that Kick Marketing were able to put in place." — Mathew Pound, Managing Director, beagl Buyer's Agency

The Bigger Picture

Mathew's story is worth paying attention to if you're earlier-stage or still building your foundation.

beagl didn't come in with a mature brand, an existing database, or a team of agents ready to take calls. They came in as a fresh independent buyers agent in Perth with a clear vision and not much else. The results took time. Mathew knew they would, and he trusted the process.

That trust was rewarded. And three years later, it's still compounding.

"For a business starting out like beagl, it was really important for us to build brand awareness. Coupled with the ads and the processes Aashay put in place, it allowed us to get in touch with those people that wanted to get in touch with us." — Mathew Pound

If you're a property business looking for long-term results — not a quick fix — [get in touch with Ashay].

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