102 new patients booked from 147 leads
$25,500 in revenue from “no-gap” offer at 16.76x ROAS
$17,100 in revenue from Invisalign campaign at 10.11x ROAS
Two fully produced video campaigns tailored to patient intent and proximity
Advanced Dental Spa operates across multiple locations, providing high-quality dental services in Western Australia. With a focus on patient care and convenience, they aim to deliver exceptional dental experiences to all their clients.
Advanced Dental Spa operates across multiple locations, providing high-quality dental services in Western Australia. With a focus on patient care and convenience, they aim to deliver exceptional dental experiences to all their clients.
Advanced Dental Spa already had a solid Google Ads strategy, but rising competition and cost-per-click made it harder to scale.
They needed a second acquisition channel that could:
They were also cautious. They weren’t chasing hype—they were looking for a performance-driven strategy to bring real patients through the door.
We launched a two-stage Facebook and Instagram advertising strategy designed to drive both volume and profitability.
To acquire new patients at scale, we led with a high-converting “no-gap” checkup and clean offer.
This offer removed price friction and gave potential patients an easy reason to book.
We produced two core video creatives:
Targeting was tight: only people within a 7-minute drive of each clinic.
We A/B tested multiple ad angles and synced instant email alerts to the clinic teams for same-day follow-up.
After the success of the no-gap campaign, we deployed a second strategy focused on Invisalign leads—a higher-ticket service where competition had made Google Ads expensive. We identified emotional drivers behind Invisalign decisions (self-image, pain, confidence) and wrote custom video scripts for each. We structured the campaign to pre-qualify leads, used Facebook interest and behavior targeting to find high-intent patients, and applied a profit-based framework by factoring in lab fees to measure true ROI.
Campaign 1: “No-Gap” Offer
Breakdown:
Campaign 2: Invisalign Offer:
Breakdown:
Advanced Dental Spa now has a repeatable, scalable marketing asset that feeds new patient flow on demand.
The success of both campaigns created a new predictable acquisition channel, lowered the business’s cost per patient, and helped build long-term brand equity through high-converting video content.
★★★★★
Very happy with our continued experience with Aashay and the Kick Marketing Team. Our lead gen process was customised to match our existing crm seamlessly and opportunities quickly came in. Communication was always open, and we look forward to a long and ongoing relationship with Aashay.★★★★★
I can't say enough wonderful things about Aashay and his team at kick Marketing. They've truly taken our online presence to the next level!★★★★★
I used kick marketing to help with my recruitment of new staff. Initially I was going to use them for Facebook advertising to win work. Once we realised how powerful Facebook can be to fine new employees, we ended up running a long term recruitment strategy through Kick. With high end monitoring and involvement, I managed to recruit over 15 new staff.★★★★★
I've been working with Aashay with several of my businesses in the dental industry. We have had absolutely mind blowing results with our new dental clinic launch this year and we couldn't be happier. I was happy to know that Aashay had worked with several clinics in the past so he knew what worked. Aashay's strategy has really delivered high quality clients looking for more comprehensive dental care, which has been great for our launch...
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