Fieldd (SAAS) Acquired 250 New Software Sign-Ups at $34.68 Each

Generated over 250 new sign ups at a cost per sign up of $34.68

Focused on the most profitable countries to maximise budget and drive better results

Customised ad copy and graphics for mobile service businesses to increase relevance and engagement

Added qualifiers to the registration form, enhancing lead quality for
future campaigns

Case Study

The
Company

Fieldd is a software company that provides scheduling, dispatch, and customer management solutions for mobile service businesses worldwide. As a startup, generating quality leads is critical for growth and securing future funding.

Goals &
Challenges

Fieldd had previously engaged another marketing agency but wasn’t seeing the desired results. They approached Kick Marketing with the goal of increasing both the volume and quality of their leads. For startups, effective lead generation is crucial to drive growth, secure funding for future stages, and ensure cash flow for product development.

The
Solution

Given Fieldd’s international reach, we identified the most profitable countries to target in order to maximize the marketing budget and focus on low-hanging fruit. Rather than casting a wide net, we narrowed our approach to focus on specific mobile service businesses, making the ads more relevant and engaging.

We developed custom ad copy and graphics for each niche to ensure the ads stood out to the target audience. This tailored approach helped increase engagement and lead volume while maintaining cost efficiency.

The Results

In the initial campaign, we generated over 250 registrations at a cost per registration of just $34.68. With this solid lead volume, we began refining the campaign further by adding more qualifiers to the registration form to enhance lead quality even more.

Client Success
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