Achieved a 16.76x return on ad spend from the
initial campaign
Generated $17,100 from the Invisalign offer with a 10.11x return on ad spend
Advanced Dental Spa operates across multiple locations, providing high-quality dental services in Western Australia. With a focus on patient care and convenience, they aim to deliver exceptional dental experiences to all their clients.
While Advanced Dental Spa had an existing marketing strategy using Google AdWords, they wanted to explore whether they could attract new patients through Facebook and Instagram advertising. Their goal was to see if social media could serve as a complementary channel to expand their patient base.
To attract new patients, we highlighted Advanced Dental Spa’s “no-gap” checkup and clean offer. This provided a financial incentive for patients, encouraging them to try the clinic without any out-of-pocket expenses. Given the potential lifetime value of each patient, this strategy was designed to bring them in for an initial visit and build long-term relationships.
We created two professional videos for the campaign:
By testing both videos, we were able to see which resonated better with the audience, as well as use them for future retargeting. Each video was targeted to people living within a 7-minute drive of the clinic, making it clear that the offer was convenient and had no financial burden.
On-site filming with one of the head dentists built trust with future patients by showcasing the friendly and professional team. We tested three different ad angles to optimize results and ensured each clinic received an email notification once a form was submitted, allowing them to follow up quickly.
The campaign resulted in 147 leads, and the clinics converted 70% of those into actual appointments, bringing in 102 new patients. On average, each new patient generated $250 in revenue, resulting in a total of $25,500 in revenue. With an ad spend of only $1,521, the return on ad spend (ROAS) was an impressive 16.76x.
Breakdown
A total of 6 closed sales with $17,100 real revenue
We spent $1,691.09 on advertising which gives the campaign a 10.11x return-on-ad-spend. Ie, for every $1 we put in, we got $10.11 back.
★★★★★
Very happy with our continued experience with Aashay and the Kick Marketing Team. Our lead gen process was customised to match our existing crm seamlessly and opportunities quickly came in. Communication was always open, and we look forward to a long and ongoing relationship with Aashay.★★★★★
I can't say enough wonderful things about Aashay and his team at kick Marketing. They've truly taken our online presence to the next level!★★★★★
I used kick marketing to help with my recruitment of new staff. Initially I was going to use them for Facebook advertising to win work. Once we realised how powerful Facebook can be to fine new employees, we ended up running a long term recruitment strategy through Kick. With high end monitoring and involvement, I managed to recruit over 15 new staff.★★★★★
I've been working with Aashay with several of my businesses in the dental industry. We have had absolutely mind blowing results with our new dental clinic launch this year and we couldn't be happier. I was happy to know that Aashay had worked with several clinics in the past so he knew what worked. Aashay's strategy has really delivered high quality clients looking for more comprehensive dental care, which has been great for our launch...
